Who We Are
We are a dynamic and passionate tourism company committed to revealing to our guests the soul of Uganda, with a particular focus on outdoor, adventure and sports tourism. Our mission is to craft immersive journeys that connect travelers with the country's landscapes, traditions, and communities. With local roots and a deep passion for weaving Ugandan stories into an international context, we offer experiences that truly capture the essence of Uganda — its natural beauty, cultural heritage, and the warmth of its people.
We believe in sustainable tourism that honours and preserves the integrity of Uganda’s diverse environments and cultures. At Rustic Expeditions Ltd, every trip is a story waiting to be told — a journey beyond the ordinary, into the heart of a nation that we are proud to call home.
We are fully registered under Ugandan law, licenced by the Uganda Tourism Board, and represented on SafariBookings.com.
Our Team
Anthony Natif
Founder
Anthony is a Ugandan entrepreneur with a passion for tourism and inclusive growth. After living in the U.S. for some time, Anthony returned home with a mission to play his part in building a better future for Uganda. After successfully exiting his previous business, Guardian Health, he turned his focus to Uganda’s tourism sector. Anthony believes that sustainable, grassroots tourism can significantly improve the lives of Ugandans and share the country’s rich stories with the world.
Sarah Bebb
CEO
A German-British national, Sarah has called Uganda home since 2016. Initially working in the regional water sector with the German Development Coorporation, she quickly fell in love with Uganda's warmth, beauty, and cultural richness. After three years of curating monthly trails and experiences with and for Uganda’s hiking community, Sarah joined Anthony in setting up Rustic Expeditions Ltd, driven by a desire to showcase Uganda’s wonders to an international audience.
Audrey Tumwebaze
Operations Officer
Audrey joined Rustic Expeditions with 10+ years of experience in administration, accounting and management support at GIZ Uganda. She is an avid hiker and loves exploring the most far-flung corners of Uganda. Audrey supports the planning and handling of all operational aspects of our clients’ trips, including logistics and handling service providers, ensuring a smooth and rich customer experience. She is also always on the lookout for new, hidden travel gems across the country - ready to share them with the world!
Morine Adoch
Booking Assistant
Morine has a strong background in customer care, and is passionate about providing clients with a meaningful and memorable experience of Uganda. Her warm personality, commitment to excellence and understanding of local communities make her a trusted point of contact for our clients. Be it bookings for our accommodation options or enquiries about trips across Uganda, Morine will always make sure our clients get the best deals and well-rounded experiences.